Simply Crafted

Overview

Simply Crafted Homes & Designs began in Tuscaloosa, Alabama, as a home staging and interior design company with a mission to make every space feel like a home. The founder recognized a deeper creative need in the market—not only for interior aesthetics but also for personal styling and brand design. The company expanded its services to include outfit design, branding graphics, and custom promotional flyers to support entrepreneurs, realtors, and small business owners.

Target Market

Simply Crafted targets a dynamic and creative audience. This includes young homeowners and families preparing to sell their homes, who need expert staging and styled photography to enhance property appeal. We also serve small business owners and entrepreneurs seeking visually compelling branding materials—like logos, flyers, event invitations, and custom graphics—to elevate their presence. Additionally, we cater to fashion-forward individuals and influencers who need personalized outfit styling or custom fashion design for events, photo shoots, or branding. This diverse group values creativity, professionalism, and unique, handcrafted design solutions tailored to their needs.

Core Values

  • Creativity – We believe in the power of original ideas and innovative design to transform homes, outfits, and brands into something memorable and meaningful.

  • Client-Centered Service – Every project is guided by the client’s vision. We value their input and ensure our work reflects their unique story, whether it’s through home staging, graphic design, or personal styling.

  • Authenticity – Our work is crafted with genuine passion and care. We create designs that feel real, warm, and intentional.

  • Excellence – We are committed to high-quality service, with attention to detail in every piece of decor, graphic, or outfit we produce.

  • Community – We uplift our local community by supporting other small businesses, collaborating with local creatives, and offering services that make people feel seen, heard, and valued.

  • Versatility – From homes to outfits to event branding, we provide a range of creative services under one roof—allowing clients to express themselves in many ways

SWOT Analysis

Strengths:

Diverse Services: Offering home staging, branding, outfit design, and event materials appeals to a wide range of clients.

Creative Edge: Unique, personalized designs make clients stand out—perfect for selling homes or building personal brands.

Community Focused: Ties to the local market (Tuscaloosa and surrounding areas) build trust and word-of-mouth referrals.

Visual Impact: Emphasis on photography and social media content helps promote services effectively.

Weaknesses:

Limited Team Size: As a growing business, managing many service types might stretch resources.

New Brand Recognition: Still building a reputation compared to established competitors.

Dependence on Local Market: Most work is local, which can limit growth without expansion efforts.

Opportunities:

Real Estate Boom: Increased home sales create higher demand for staging and listing visuals.

Event Season Growth: Offering outfits, flyers, and invites for graduations, weddings, etc., can boost revenue.

Digital Expansion: Creating digital downloads (templates, planners, designs) could reach customers beyond the local area.

Threats:

Market Competition: Other staging or design services with more resources or brand history.

Economic Shifts: A slow housing market or event downturn could impact core services.

DIY Trends: Some customers may opt for cheaper, do-it-yourself staging or online tools.